Evaulation Question 4 - Who would be the Audience for your Media Product?

We want the target age range for our film to be 15- 25, as can be seen from the results of our first questionnaire the majority of people who answered were in the 11 -17 age bracket. As people aged 11 - 14 would not be old enough to view our film, since it has a 15 age certificate we decided to hole a film screening accompanied by a questionnaire for people aged 15 - 25. We will show them our 2 minute opening and then present them with a questionnaire to see if from that they would like to watch the rest of the film and find out if so why or if not why not?

Below can be seen a copy of our questionnaire that we handed out to everyone at the screening.

Questionnaire

Please feel free to leave a comment under any of your answers.

What is your age?

☐ 16-25

☐ 26-35

☐ 36-45

☐ 46-55

☐ 56-65

☐ 65+

Have you seen any of the following?

☐ Vertigo (1958)

☐ Silence of the Lambs (1991)

☐ Se7en (1995)

☐ Mr Wrong (1996)

☐ Drive (2011)

☐ The Woman in Black (2012)

What is your opinion on psychological thrillers?

……………………………………………………………………………………………….

……………………………………………………………………………………………….

……………………………………………………………………………………………….

We will now ask you some questions about our opening.

Did you understand the opening?

Yes ☐                         No ☐

 ……………………………………………………………………………………………….

Did you like the ident before the start of the film?

 Yes ☐                         No ☐

 ……………………………………………………………………………………………….

Did you like the titles/graphics, in particular the way that they look and the way they are positioned on screen?

  Yes ☐                         No ☐

……………………………………………………………………………………………….

Would you want to see the rest of the film?

   Yes ☐                         No ☐

 ……………………………………………………………………………………………….

If not why not, if so why?

……………………………………………………………………………………………….

……………………………………………………………………………………………….

……………………………………………………………………………………………….

……………………………………………………………………………………………….

……………………………………………………………………………………………….

We managed to have a good crowd at the screening, filling the room, with each group bring 5/6 people to watch our film openings. It all went smoothly the openings played one after the other with our audience filling in each questionnaire after that film was screened. Here is photo of everyone deep in thought as they worked their way through the questions.



After the screening I collated the results, displaying them graphically in charts, to make them visually appealing as easy for an observer to understand.

• As can be seen from these results, similarly to the result in the first questionnaire, psychological thrillers as extremely popular in the 15 - 25 age range, which is very helpful as our film fits well amongst this genre.
• The majority of people could easily understand our thriller and those two who could not it would likely become clear in a second watch or if they were given more than just the first two minutes to watch.
• Again most people commented positively on both our titles and ident, giving us feedback such as "I LOVE THEM" and "they are AMAZING"
• Finally 93% of our audience responded that they would like to see the rest of the film,  commenting on our effective methods of building suspense and intrigue, which has been our goal create from the initial idea, as tension is needed in any successful thriller.

Overall it can be seen from the results of our questionnaire that we have chosen the correct target audience 15- 25. This is because not only would the majority of them be open to the idea film, since a large percentage of them enjoy psychological thrillers, but they appear to be intrigued enough by our actual opening that they would actively want to watch the rest of it.