Showing posts with label Audience Research. Show all posts
Showing posts with label Audience Research. Show all posts

Thursday, 16 November 2017

Rough Cut 1 - Audience Feedback

We showed the rough cut to a group of people to hear their feedback on what they liked about it and what they thought we could improve on.

What they liked
  • They commented on the fast editing of the diary between the close ups of words and the mid shot of the whole open book
  • They also liked the colour grade of the whole trailer
  • They thought is was very easy to understand what was going on
Points to Improve 
  • Change the edit in scene two to slow down the pace of it so it does not feel as rushed and confusing
  • Add in the music which will hopefully lift it all 
  • A lot of work needs to be done to the diegetic sounds, which we will fix by adding in the sound from from the Digital Audio Recorder.

Tuesday, 3 October 2017

Target Audience

To help decide on our target audience I had a look on IMDB at the age demographics on people rating some of my similar media texts.

Here is the rating breakdown for Get Out


And here is the rating breakdown for Killing of a Sacred Deer


In both of these it can be seen that they are most enjoyed by a younger audience, this backs up what we thought from the results of our questionnaire, leading us to chose 15 - 20 years old for our target audience.

Wednesday, 20 September 2017

Questionnaire Results

Below you can see the results from our questionnaire
  1. A large majority of the people who answered were in the 15 - 24 age range, which suggests that this will be the most common age range in the audience of our film. This means we should attempt to target it to this age group
  2. We managed to get a very even split between women and men which is very helpful as it gives a blackened perspective and me hope to target or film to both females and males
  3. The most popular genre of film was thriller, followed by drama. This works well for us as we plan for our film to begin off as a drama but over time progress into the thriller genre
  4. The most popular aspect of a trailer was the cinematography followed by the music choice so we will attempt to put most emphasis on these features of our trailer when in production 
  5. Here we have all variety of different aspects that we could get inspiration from to use in our film, such as
    • Music choice
    • Not revealing too much of the film
    • Using colour to represent the mood
    • Mixture of longer shorts and high editing speed
    • Cinematic locations



Saturday, 9 September 2017

Questionnaire Plan

I have decided to use Survey Monkey to produce a questionnaire to help me and my partner make key choices in our film based on our taggert audience's opinions. We will distribute this to friends, family and teachers to get responses from a variety of ages as we hope our final product will be able to fit all age groups.
Here is the link to it https://www.surveymonkey.co.uk/r/Y53WNHR
See below screenshots of the questions...