Production Information
- Trailers regardless of genre show the production companies' logos, for a higher budget or mosaic-funded film there can be more than one. This is usually fairly early on in the trailer. This is done because audiences for production companies will be similar across films. For example Pixar released Cars 3 earlier this year - next year their tentpole production is The Incredibles 2, a much-awaited sequel to the 2004 family hit. Audiences for the Cars film will likely want to see the Incredibles 2 so displaying the Pixar logo during both the Cars film and the Incredibles trailer will show the audience that this is a similar film and that they will likely enjoy it.
Film Title
- Almost always appears at the end of the film, in large, distinct font. This tells the viewer a lot about the film genre - A thriller title will follow the general thriller convention of white, red, and black, while an action title will likely be accompanied onto the screen with some form of explosion or special effect, with a dramatically large title and an overly dramatic voice announcing the text as it appears.
Plot
- Trailers try to give the audience an indication of the plot without giving too much away. This is a fine line however, as too little plot will be seen as boring and too much plot will reveal too much of the story. Good trailers usually contain the funniest, most visually stunning, and scary parts of a film without giving the whole thing away.
Famous Actors
- Much like the poster, trailers will place their most famous stars at the top, in the first scene. This can be seen in almost every trailer. Their names will be displayed in large font across the trailer as well, to bring more attention to it.
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