The Cover
Not a traditional film magazine cover - illustration of the film rather than production photos or stills
Little text other than the film & magazine titles - no advertisement of what's inside.
These help the magazine to stand out.
However cover still has masthead, price, issue number, barcode, slogan. You would expect these of any magazine.
Sometimes colour-in covers - appeals to more artsy people?
They say they 'look for new ways of combining cutting-edge editorial and graphic design while remaining dedicated to championing the best film talent from around the world' - the look of the magazine is just as important as the content
Published by a small, relatively unknown company called TCOLondon
According to the Mosaic UK demographic study:
Little White Lies main target audience can in be found in Group O - Urban Intelligence that ‘mostly contains young and well educated people who are open to new ideas and influences’. Group E are young people that will have gone through higher education, be of liberal idea, have access to disposable income and be open to new experiences and value ‘authenticity over veneer’. This fits perfect in to Little White Lies values that attempts to be: A new type of film magazine. Adopts a serious tone about film. Is aimed at an inner city (mainly London) readership. Claims to be about Truth so aims to have ‘authenticity’. The tone of the writing is high-brow analysis and exploration of themes so anticipates (maybe requires) an intelligent readership. The design of the magazine is often abstract and arbitrary aimed at a design and brand savvy consumer.
Circulation:
Print magazine, some articles available online
One copy costs £6-10, making it the most expensive of the three magazines
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